Using conjoint analysis to help design product platforms

Lead User Identification in Conjoint Analysis Based Product Design

Nowadays, the lead user method [von Hippel, Manag Sci 32(7):791– 805, 1986; Lüthje et al. (Res Pol 34(6):951–965, 2005)] and conjoint analysis [Green and Rao (J Market Res 8(3):355–363, 1971), Baier and Brusch (Conjointanalyse: Methoden Anwendungen Praxisbeispiele, Springer, Heidelberg, 2009)] are widely used methods for (new) product design. Both methods collect and analyze customers’ preferen...

Domain-Specific Component Design through Product Platforms

During recent years, traditional custom software development has evolved into a variety of software adoption philosophies driven by advances in technology and an increasing demand for software products. One emerging philosophy is the use of component markets that support the notion of inter-organizational reuse. Currently, available components are mostly limited to infrastructure items, such as...

Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms

Literature on Mobile Platforms focuses predominantly on strategic issues in managing multi-sided platforms as well as economic issues of two-sided markets. Most of this literature is highly conceptual and empirical research on the perceptions, preferences and behaviour of consumers is lacking. Moreover, scholars typically focus on device-related platforms like operating systems and app stores, ...

Taking conjoint analysis to task.

Using conjoint analysis to elicit preferences for health care.

http://bmj.com/cgi/content/full/320/7248/1530 Updated information and services can be found at: These include: Data supplement http://bmj.com/cgi/content/full/320/7248/1530/DC1 "Table" References http://bmj.com/cgi/content/full/320/7248/1530#otherarticles 27 online articles that cite this article can be accessed at: Rapid responses http://bmj.com/cgi/eletter-submit/320/7248/1530 You can respond...